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YouTube TV is about to lift its costs for the primary time in three years, and the rise is scheduled to return earlier than NFL Sunday Ticket debuts on the service this fall.
In an e mail despatched to subscribers, Google mentioned that the value of YouTube TV will go as much as $72.99 monthly, a rise of $7 monthly. The value improve will take impact on April 18 for present customers, or instantly for brand new subscribers.
Whereas the bottom worth of YouTube TV is rising, Google is reducing the month-to-month payment for the YouTube TV “4K Plus” add-on in half, to $9.99 monthly. The online impact is that YouTube TV customers who had been paying full worth of $19.99/mo for the 4K add-on will get a worth discount.
This information is a part of TechHive’s in-depth protection of the very best streaming TV providers..
In its e mail to subscribers, Google mentioned it was elevating YouTube TV costs as a result of “content material prices have elevated” and “we proceed to put money into the standard of our service.”
Talking of content material, we’re simply six months away from NFL Sunday Ticket’s common season debut on YouTube TV. Google reportedly paid handsomely for that deal, on the order of a staggering $14 billion over seven years.
Google has additionally simply launched a brand new “multi-view” function for YouTube TV that permits subscribers to look at as much as 4 streams without delay, a instrument that ought to come in useful for soccer followers who need to sustain with a number of video games concurrently.
In its worth improve announcement, Google mentioned that the 4K Plus add-on (which permits 4K viewing of “obtainable content material”, limitless simultaneous streaming within the house, and the flexibility to view DVR recordings offline) could be obtainable to new customers. for a 12-month promotional price of $4.99 monthly, whereas those that had been already getting a proposal of lower than $9.99 to look at 4K might hold their reductions till their provides expire.
The final time YouTube TV raised its costs was in 2020, when Google raised the month-to-month cost for its reside TV service from $50 to $65 monthly.
After all, YouTube’s reside TV rivals have elevated their costs as effectively. Hulu + Stay TV received a worth improve of $5 monthly (to $69.99 monthly) on the finish of 2021, a rise that included a (necessary) bundle with Disney+ and ad-supported ESPN+. The Hulu + Stay TV model with the ad-free model of Disney+ and ad-supported ESPN+ has been discontinued, however present subscribers have been retained.
Final November, Sling TV raised the value of its Orange and Blue packages to $40 a month, up $5 from the earlier worth of $35 a month.
Up to date shortly after posting to make clear that whereas the YouTube TV worth improve will not take impact till subsequent month for present customers, it would go reside instantly for brand new subscribers.
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