Peacock experiments with interactive scenes to present followers a ‘Actual Housewives’ deep dive • TechCrunch | App Tech

NBCUniversal’s Peacock is introducing a brand new interactive video function that may permit Peacock Premium subscribers to delve into in depth clips, together with further footage and interviews, inside an episode of “The Actual Housewives.”

From October 14 to 16, BravoCon attendees will be capable to preview the upcoming function by watching a Season 2 episode of “The Actual Housewives Final Ladies Journey.” As of now, the function is barely being examined on Roku units, however will steadily roll out to different units over time.

Season 3 of the hit sequence will premiere subsequent yr and would be the first to have the brand new function. At launch, premium subscribers can work together with three episodes of “The Actual Housewives Final Ladies Journey,” with the choice to view prolonged movies and unique interviews.

As viewers watch the present, they will be requested to prepared their distant for an “interactive cutscene” and could have round 15 seconds to resolve in the event that they need to see prolonged footage of that cutscene, in addition to unique interviews, which delve into which characters they have been considering of. throughout that specific scene.

“By mixing culture-defining content material with cutting-edge innovation, this expertise provides followers the choice to delve into ‘Housewives’ most dramatic moments on their very own phrases,” ​​John Jelley, SVP of Product and UX, Peacock and Direct to shopper, NBCUniversal stated in a press release.

Viewers aren’t required to pick something and might proceed with the principle story, although anybody who needs to can watch a director’s minimize of the episode. “That is an non-obligatory expertise. It is not one thing the place we’re forcing everybody to alter the way in which they watch their favourite present,” Jelley instructed TechCrunch. Additionally they have the choice to return to the principle story at any time.

Hopefully, this new “distinctive expertise” will deliver new followers to the platform, Jelley added. “Now that we’re an unique broadcast house for Bravo content material, it is a chance to point out Bravo followers that Peacock is a superb place for the sort of content material,” she stated.

NBCUniversal CEO Jeff Shell boasted final week that Peacock added greater than 2 million paid subscribers within the third quarter, partially as a result of content material from Bravo moved to the platform.

As a result of “The Actual Housewives Final Ladies Journey” is a Peacock authentic, the Bravo workforce labored carefully with Peacock to shoot scenes particularly for the platform’s unique interactive function. For instance, Peacock is exploring giving viewers the choice to see what is going on on within the subsequent room throughout a scene, Jelley instructed us.

In a demo with TechCrunch, Jelley gave us a sneak peek of the function. We noticed the espresso studying scene within the second episode of season 2 when Dorinda invited the opposite solid members to her well-known Bluestone Manor. The interactive scenes included further footage of Dorinda exploding on Brandi and unique interviews from Eva, Tamra and Brandi.

Peacock continues to spend money on interactive options to additional interact viewers. In Might, the corporate introduced “Catch Up with Key Performs,” which permits viewers of the English Premier League to stream highlights with out interrupting the sport. Peacock lately launched a “Halloween Nightmare Sport”, an interactive digital escape room recreation that has the viewer click on on completely different objects on the display screen.

Right now’s announcement comes on the heels of Meta partnering with NBCUniversal to deliver the Peacock streaming app to the Meta Quest digital actuality headset.