Microsoft Bing provides 3 new buying annotations

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Microsoft Bing just lately added three annotations to its search outcomes pages that present value historical past, obtainable coupons, and moral alternative scores.

Worth historical past. Bing shows a graph that exhibits whether or not the value of a product has elevated, decreased, or is flat. Spotlight excessive, medium and low costs. That is what it seems to be like:

Microsoft Bing Price History Annotation
Microsoft Bing Worth Historical past Annotation

This annotation is obtainable within the US, Canada, France, Germany, Nice Britain, Australia, and India.

Coupons obtainable. Bing exhibits searchers immediately in search outcomes when coupons can be found for a web site. The coupon will likely be mechanically copied and utilized to the acquisition for customers with out the necessity to do a separate seek for a code. That is what it seems to be like:

Annotation of available coupons from Microsoft Bing
Annotation of obtainable coupons from Microsoft Bing

This annotation is now obtainable within the US, UK, Canada, Australia, Germany, and France.

Moral alternative. This annotation signifies whether or not a model sells natural, recycled or truthful commerce style. Microsoft Bing just lately expanded its Moral Buying Hub, which assigns a ranking (powered by Good on You) primarily based on a model’s influence on folks, planet and animals.

official announcement. You’ll be able to learn extra in regards to the Microsoft Bing announcement: Buying searches simply acquired smarter on Microsoft Bing.

Why will we care? What is sweet for serps will also be good for web sites. All of those endorsements appear designed to assist cut back friction within the shopping for course of and will result in further gross sales for manufacturers and companies.

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Concerning the Creator

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about search engine optimisation, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of material consultants. He additionally helps schedule our convention sequence, SMX-Search Advertising Expo. Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He was additionally an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and his experience has been cited by a variety of publications and podcasts.

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Microsoft Bing adds 3 new shopping annotations