The way to 10X Your Linkedin Following And Land Freelance Purchasers | Nest Tech

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Three months in the past, Katja Scalia had 100 followers on LinkedIn and relied totally on referrals to land freelance shoppers.

She now has 1,500 followers and not too long ago generated $10,000 in impartial non-referral gross sales in a single month.

Each time you need one other shopper, all you must do is publish an very simple LinkedIn put up sort.

And anybody promoting consulting, coaching, or customized companies can do the identical.

I interviewed Katja, so use this technique to simply add new shoppers with out overcomplicating issues.

Take a look at the recording + full breakdown beneath!

Would you like my crew to search out the proper advertising technique for your enterprise?

Click on right here to e book a free technique name – one among my in-house consultants will research your enterprise, take part in a name and we’ll do an in-depth evaluation of your greatest progress alternatives.

Check out Katja’s enterprise right here.

Katja’s LinkedIn Buyer Acquisition Technique Evaluation

Earlier than we get into the weeds of technique, let’s get a really feel for the mechanics of Katja’s enterprise.

Your corporation: Katja builds customized Squarespace web sites for small enterprise homeowners, impartial entrepreneurs, and freelancers.

Be aware: The copy on the screenshot beneath is robotically translated from German.

Their merchandise: She sells quite a lot of companies made for you, together with web site audits, web site redesign/migrations, and constructing new web sites from scratch.

Their present web site companies are smaller and fewer time consuming, whereas their customized web site tasks vary from $2,500 to $7,000.

Your best suited clients: Your most dear clients are those that already know your enterprise and buyer base nicely, however want somebody to arrange their web site and information their technique.

The problem: Once we began consulting Katja, she wanted extra shoppers.

There are tens of millions of methods you should use to make that occur.

As a substitute of getting overwhelmed with all these choices, we centered on one among Katja’s strengths:

When she receives prospects over the cellphone, they nearly at all times find yourself hiring her.

This modified the script.

As a substitute of asking how I can get extra shoppers, the query turned far more particular:

How can I get extra leads over the cellphone?

It seems that there’s an very simple technique for this: ask them to e book a cellphone name.

How Katja exceeded her purpose of “2 gross sales calls a month”

Most individuals who promote companies overcomplicate producing gross sales calls.

They suppose they should create tons of content material, lead magnets, and e mail sequences to slowly heat up leads earlier than they even name them on the cellphone.

That works? Certain, and all of that must be a part of your advertising arsenal.

Are there different approaches that work a lot sooner? Hell sure there may be.

That is why Katja’s Progress College coach, Michael Sharkey, gave her a easy process:

Create a LinkedIn put up that merely tells folks to schedule a name with you.

The way to Write a LinkedIn Submit That Attracts New Purchasers

Katja’s LinkedIn posts observe a basic components that I’ve talked about many instances earlier than: PAS (Pproblem-TOgitar-Solive).

Take a look at the instance beneath to see it in motion…

Be aware: This put up was robotically translated from German to English, after which we made some changes for some phrases/phrases not being translated. Our purpose was to seize the spirit and construction of the put up so to use it as a template.

She begins with an actual downsideQuote prompted by your perfect buyer who might be pondering, “My web site is a chaotic mess. I simply need him to actually do one thing for me!”

Then she shake the issue by getting extra particular about all of the frustrations that include it.

Ultimately, she positions herself because the answer and supply a CTA – e book an appointment to speak. The hyperlink within the feedback part results in a easy name reserving web page.

Want inspiration for a put up like this one among your individual?

Katja’s recommendation is to easily take the phrases straight from her clients:

“I solely take the phrases of my shoppers that I’ve had on the calls,” he stated. “I put them in a put up and say, when you have the identical downside, I can remedy it for you. Simply give me a name, and here is the hyperlink.”

Consider it like this:

The outcomes had been fast.

“Within the first week after my first put up, I had 4 calls booked,” Katja stated.

A pair extra posts bought him as much as seven calls a month. 4 of them turned new clients, for a complete of about $10,000 in gross sales.

All from a handful of easy LinkedIn posts!

Katja’s Stress-Free Gross sales Name System

Getting leads over the cellphone is one factor.

However turning them into precise clients is one other.

This is the excellent news:

When prospects have booked a name with you particularly to find out about your companies…they anticipate you to promote to them!

They’ve already raised their hand and advised you that they’re excited by probably hiring you.

Does that imply you have to promote them the second the decision begins?

In fact not. In actual fact, Katja’s method is extremely laid again. She does three easy issues:

Ask about your enterprise and how much enable you to want.
Pay attention.
It factors them to the proper answer, even when it is not her.

That final half is essential.

Katja’s purpose is at all times to assist whoever she talks to.

If meaning providing your individual companies, nice. But when she is just not probably the most appropriate for what they want, she doesn’t hesitate to suggest a distinct answer.

“I feel the very best factor to do is just not contemplate it a gross sales name in any respect,” he stated. “I’m very curious in regards to the people who find themselves there. [and to] see if they’ve an issue that you would be able to truly remedy. And if not, I am going to simply recommend they do one thing else.”

For those who’re nervous about promoting your self, this type of mindset can take the strain off you.


Would you like me to search out progress alternatives in your teaching or course enterprise? Let’s speak.

When Katja wanted extra shoppers, we gave her the roadmap to make it occur. I might like to do the identical for you.

Guide a method name with my crew and we’ll stroll you thru a handful of easy methods you should use to shortly develop your course, teaching, or consulting enterprise. Plus, if he is a very good match, we’ll present you what he would appear like if we skilled him.

Seize a spot on our calendar right here to get began.

On the decision, we’ll present you:

Progress alternatives that you’re at present overlooking in your enterprise.

The step-by-step course of you should use to benefit from these alternatives.

What it might appear like if my crew mentored you individually all through all the course of (as if we had been mentoring Katja).

Right here is the hyperlink to take your house.


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How to 10X Your Linkedin Following And Land Freelance Clients

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