Aug X Labs raises $1M for AI-based video instrument for content material creators | Guard Tech

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Aug X Labs has raised $1 million in seed funding to make use of AI to democratize video creation for content material creators.

The New York firm is constructing an AI-powered visible storytelling platform that routinely transforms textual content or audio prompts into purposeful movies that seize your consideration. The platform, presently in restricted alpha launch, is aimed toward any enterprise or artistic skilled who makes use of video to create commercials, product demos, scorching movies, firm replace movies, and some other type of visible storytelling.

The corporate desires its product for use by small companies, advertisers, entrepreneurs, podcasters, and different unbiased content material creators to attain their video-based objectives extra cheaply, shortly, and simply.

Aug X Labs created the video embedded on this submit in regards to the GamesBeat Summit Subsequent occasion in about 10 minutes, beginning with only a heads up. Principally, you possibly can gather media and textual content, run it by the engine, after which give you a brief video that brings all of it collectively. The product is now in its alpha stage.

Aug X Labs is based by serial entrepreneur Jeremy Toeman (CEO), together with Scott Havird (CTO) and JT White (Chief Product Officer and Chief of Workers).

Toeman stated in an interview that the concept blossomed after engaged on a number of synthetic intelligence know-how for video processing.

“I began to comprehend that I do not actually know find out how to make movies different than simply recording some nonsense on my cellphone or webcam. However in case you actually needed so as to add particular results or one thing cooler than that, you could not,” Toeman stated. “So I began doing this tutorial at my very own tempo in the midst of the pandemic. It has develop into clear that the video creation course of is time consuming and tough for most individuals.”

The corporate’s platform permits customers to routinely increase their video creations utilizing open or licensed media (images, quick clips, and so on.), generative media (AI Artwork), and proprietary media. Aug X Labs can also be built-in with Unsplash, the main free picture platform for international creators, permitting customers so as to add skilled high quality content material to their movies.

It additionally helps generative AI artwork, which has skyrocketed this 12 months. StabilityAI secure broadcast textual content to textual content
picture mannequin utilizing API wrappers from Replicate.com. Combining leveraging current media with generative content material permits storytellers to create highly effective visuals with out the overhead of studying sophisticated know-how.

Rivals embrace TikTok and YouTube, in addition to lesser-known instruments for skilled video creators. The AugX instrument has methods to shortly change movies if you wish to transfer issues round or rearrange them. It’s excellent for creating movies of round 30 seconds to a minute or so. As an alternative of taking many hours to do, it might probably now be performed in an hour or much less.

Toeman does not suppose this may put video editors out of enterprise.

“For video creators, we allow them to create what the professionals do, however do away with the boring elements of the job,” stated Toeman.

He identified that video instruments like Remaining Lower Professional aren’t actually as accessible as they might be to the lots. Toeman and Havird based the corporate in January and started constructing the platform.

“The concept that we had even on the time was that somebody ought to be capable to give us a message that may be written phrases like a transcript or advertising supplies or a convention brochure or any form of written place to begin,” Toeman stated. “Or audio, podcasts, a lecture, or one other video. And we should always do one thing artistic. That is what we have been chasing.”

Aug X Labs is making video creation simple.

Yohei Nakajima, CEO of Untappd.VC and an investor in Aug X Labs, stated in a press release: “The explosion of AI-
Created generative media and ‘prompt-to-video’ renderers will solely enhance the necessity for services and products that may simply create dynamic, partaking content material to tell communities and have interaction customers. I’m so excited in regards to the work Jeremy and his staff are doing and I am unable to wait so that you can share it.”

Aug X Labs conducts staff skirmishes as a strategy to shortly take a look at abilities in engineering, product, design, and advertising. The corporate’s first scrimmage resulted in Moviedle, which was a profitable product and studying expertise. Moviedle has served over six million distinctive avid gamers and resulted in a partnership with content material advice firm, Sametv. The corporate went on to create a number of extra each day on-line video games below the 12:01 Video games umbrella.

The corporate’s most up-to-date scrimmage resulted in PromptLocker. The location permits customers to add, save, and create a library of AI artwork. PromptLocker additionally features a system for ranking and receiving suggestions on current photographs and prompts from Secure Diffusion, Midjourney, Craiyon, and different AI-based generative artwork platforms.

Preliminary Aug X Labs buyers and advisers embrace Yohei Nakajima (Untappd.VC), Noah Gale (Co-Founder, Tribe AI), Marc Whitten (SVP & Common Supervisor, Create @ Unity), Alanna Gregory (Crosscut VC), David Beck (Brightcove ), Ben Parr (Octane.AI), Rahim Fazal (CEO of SV Academy/x-Oracle), Jesse Redniss (Qonsent), Avner Ronen (Founder, Boxee), Kevin Conroy, Rob Hoffer, Ryan Bricklemyer, Deep Banerji, Scott Ryan and others.

The corporate’s product can be absolutely launched later this 12 months when it enters a public beta.

Toeman is a longtime serial entrepreneur, prime government, and inventor within the video house for over 20 years. His expertise creating transformative merchandise contains HP Digital Media Receiver (the primary streaming media gadget), Slingbox, NextGuide (first TV information app that features stay streaming + streaming collectively), Germany’s Joyn streaming service and a number of synthetic intelligence merchandise at WarnerMedia. .

Havird has 15 years of expertise as a Principal Architect and Principal Engineer at corporations equivalent to RaceTrac, Turner Broadcasting, and WarnerMedia. White is a seasoned product chief within the tv and media trade, with greater than 15 years of expertise creating new enterprise, launching merchandise, and constructing profitable groups and distinctive cultures. The staff has 10 folks.

“If you consider how Canva democratized picture creation, we need to do the identical for video,” Toeman stated. Okay, we’re not doing Marvel films, proper? But when I need to make a fast explainer video, tutorial, or demo, that needs to be inside my grasp. On this Web age, if I can write an advert and have Secure Diffusion generate a picture in 20 seconds, why cannot I make a full video?

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Aug X Labs raises $1M for AI-based video tool for content creators

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